Voorbeeld van Social CRM: Karmaloop.com

"Why Become a Rep? Three words: Cash + Free Gear... In every corner of the globe there are people who know what's up, but don't know about Karmaloop... yet... that's where you come in. Karmaloop is looking for a few street wear culture fanatics to help us spread the word and crush McFashion. Apply to be a rep and, if you are accepted, you help us and we hook you up; it's that simple. For every sale you generate you earn points that can be turned in for Cash or New Gear!"

What Do I Do? Once you become a rep you create your own unique rep code i.e. assclown20 (whatever you want). Give that code to everyone you can; they enter it at check out the first time they shop on Karmaloop and get 20% off and you earn points towards cash or gear. And now a new change to the KRP, your customers will receive an additional 10% for every other purchase they make. Every time that person buys again and uses your rep code FOREVER you earn more points and they receive their 10%. You also get a unique link that you can use for your site or blog that will track sales for you.

Ik heb begrepen dat 1% van deze advocates voor ca. 15% van de omzet zorgt. Naast deze vorm van social marketing hebben ze ook KarmaloopTV (zie bijgesloten video). Daarnaast krijg je alvast $10,-- voor het achterlaten van je e-mail adres. Erg mooi hoe zij hun merk neerzetten en dit laden door hun doelgroep de ruimte te geven om invulling te geven aan dit merk door TV, Blogs, games en het verdienen van korting en geld. Wat betreft de CRM awards, helaas heeft het multi channel inbound marketing project van de ING waaraan ik heb meegewerkt niet gewonnen. Carglass wel, en dit was een terechte winnaar!