They are the first steps towards a world where we communicate via walls, displays, clothes etc. We communicate via everything in our surroundings. A world where communicatie really is personal, real time personal and where mass communication as we knwo it today does not exists
Look at the examples of marketing on the streets with interactive abri's.
ENJOY!!!!
EXTRA FIELD-5:technologie, innovatie, massamedia, 2020, toekomst, communicatie, interactieve abri, spiegel