Circulaire entertainment, de trend volgens Nokia

Nokia did a study, entitled 'A Glimpse of the Next Episode', carried out by The Future Laboratory. For this survey they interviewed consumers from 17 countries about their digital behaviors and lifestyles. All to identify new future trends. Together with the vision from the industry Nokia's own research team they a vision on entertainment in the near future. This is how Nokia believes entertainment will look like over the next five years.

Up to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups. This phenomenon, dubbed 'Circular Entertainment', has been identified by Nokia as a result of a global study into the future of entertainment.

Nokia predicts that up to a quarter of the entertainment being consumed in five years will be 'Circular'. This is that consumers not only create and share but also remix each others content. So tht's hy it is called Circular. So it will work for example like this: a person shares video footage he shot ith his mobile mobile device Another friend puts music on it, and again nother one puts pictures in it or special effects. So the content keeps circulating between friends, who may or may not be geographically close, and becomes part of the group's entertainment. We see that the entertainment habbits re changing rapidly by consumers. Just like Tom Savigar says.

Consumers are increasingly demanding their entertainment be truly immersive, engaging and collaborative. Whereas once the act of watching, reading and hearing entertainment was passive, consumers now and in the future will be active and unrestrained by the ubiquitous nature of circular entertainment. Key to this evolution is consumers' basic human desire to compare and contrast, create and communicate. We believe the next episode promises to deliver the democracy politics can only dream of.

Some other figures of the 9,000 consumers who are surveyed: - 23% buy movies in digital format - 35% buy music on MP3 files - 25% buy music on mobile devices - 39% watch TV on the internet - 23% watch TV on mobile devices - 46% regularly use IM, 37% on a mobile device - 29% regularly blog - 28% regularly access social networking sites - 22% connect using technologies such as Skype - 17% take part in Multiplayer Online Role Playing Games - 17% upload to the internet from a mobile device As a part of the research there are four key trends; Immersive Living; Geek Culture; G Tech and Localism. These trends are currently sitting on the edge, but as these trends become more mainstream, they will have a collaborative, creative effect on the way people consume entertainment and, we predict, will lead to the Circular Entertainment phenomenon. Geek culture: consumers want sophisticated entertainment. So the border between commercial and creative entertainment blurs. G Tech: entertainment and technology will become more female. Just like technology becomes more human Immersive living: the border between our physical lives and virtual lives disappears Localism: more and more entertainment becomes local Source: Nokia