Megatrends are trends that must have the following charateristics. A megatrend:
- must be active for at least 30 years;
- must have influence all over the world;
- must have influence on all generations;
- must be clearly visible.
Some examples of megatrends are:
- Individualisation
The individual gains every day more opportunities and choises. Beside that self awareness becomes increasingly important for every individual.
- Feminisation:
More and more there is the feminine touch on society.There are more women on politics, organizations and women gain more influence in culture and society. This has also impact on the main values in our society.
- The grey revolution
Because of technological advances and advances in healthcare humans will get much older. The elderly will gain more influence in society and a new kind of elderly will rise. The one who is self aware and wants to enjoy all life has to offer allthough maybe his age might prevent it. They demand all kind of new products and services tailored to their age.
- Wellfare
Wellfare is the new keyword in our society. Here it's about not to consume as much as possible but to be healthy, enjoy life and find the balance between work and life.
- Self development
This a strong trend as a result of the trend individualisation. People look more and more for new kinds of intelligence like emotional intelligence or even team intelligence. Life time learning is also important in this trend.
- Work as a hobby:
Work has to be nice and may even be you hobby. Working from nine till five is over. Work comes home and you home comes to work especially when your work is your hobby.
See more megatrends? Let us know and we will post about it.