While it provides spoken instruction it uses gestures to support indicating the route. Additionally, it has other safety sensors, it responds to fast driving and suddenly hitting the brakes by jelling 'Watch out!'. Included also is an alcohol sensor. If it sniffs that you touched the booze, it will warn with a responsible 'You haven't been drinking, have you?'. By padding it's head the bear will tell you about landmarks in the environment. Commercially available next year.
I only see this working in small pink ladies cars. The company is thinking about other versions, so perhaps they will introduce a cool version for the men as well.

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Pink Tentacle