Hybride foto’s…de nieuwe dimensie in abri’s, posters en communicatie voor de toekomst?

While I was surfing I found this clip of Newscientist. It is an episode with some very interesting subjects. First is an android which reacts to sounds and movements. It is the android of the future because is reacts and moves more human. The second items I found more interesting. Is is about hybrid photos. This subject starts after about two minutes in the movie. Hybrid pictures are pictures which differ while looking at them from a distance and looking at them while standing close to the picture. In the evry growing culture where we think and speak using images this is a very interesting invention. But I also thought directly about subliminal marketing. In this episode of Newscientist they think that the technology will be used in security. But there are also some companies interested to use it for their advertisements in the physical world. This because the technology makes it possible to show different messages from one image. Maybe this will save the future of printing press in advertising?

EXTRA FIELD-5:newscientist, toekomst, technologie, hybride foto, communicatie, innovatie, beeldmaatschappij, beeldcultuur