Generatie Y, hoe anders als voorgaande generaties?

Generations, it is/becomes more and more a subject of which many marketeer does not know what to do with. What are the main differences between generations and can you speak about generations or is this an old way of thinking? In the clip below we see the so called generation Y. The give their oppinion about several different questions. The most interesting answers are shown here.

Question 1. What makes you different from previous generations?
- We have more critical thinking then other generations. We don't believe what people tell us to believe
- We have more power of knowlegde then evry other generation before us
- We accept more new ideas and things from other countries
- We have sense of control and entitlement and the web gives us that. We actually believe we have choice because of new media
- We are not limited to what is available to a local area. We think global
- We can hide ourselves on the internet. We can obtain very profile we want and be who we want to be

Question 2. What challenges does your generation face?
- The workenvironment is very challenging. You are always connected with your work by new technology
- Our challenge is to keep up with the pace of technological change
- Our challenge is to apply all the knowlegde in our everyday lives
- With everything becoming integrated, for example finance and ICT, we need to know about everything

Question 3. What opportunities does your generation anticipate?
- Innovation is more important. So organizations are looking forward to new and young innovative persoons
- Everyone can change history nowadays with new media

Best quote of all:

Our biggest challenge is to break away from the generational thinking. We are segmented and categorized in a group of which we do not want to belong to. So we need to get out of this old way of thinking in categories.

Some interesting quotes and opinions from some youngsters. Youngers we cannot call a generation because this is old thinking and segmenting. And that's over in the new world.