The battle of the gaming platforms and software is in this period of the year fearce. The trend is now that games become more serious and more intellectually oriented. Games are no longer solely for the younger men who look for action packs and first person shooters. The market for games becomes much more bigger and also the elderly want to play games which are more a challenge for the mind.
The trend is clearly that consumers look for games in which you can participate in problems in the world. A well known example op such a game is MTV's
Darfur is Dying, which was visited by over 700,000 people within days of its launch. The game resulted in raised political awareness and calls for change. Other examples of these kind of games are
UN Foodforce (food convoy) and
The Peace Maker Game (react to 'events' and negotiate as either the Palestinian President or Israeli Prime Minister).
The success of these games are a fact. But how can organisations use these trend in gaming? Why is there still no organisation who uses gaming to get closer to the audience. For example use gaming to develop new product. Where do you think this trend will lead to?