Face based ‘personal’ advertising
geschreven door Tony Bosma
0 reacties
You will not be surprised when I say that advertising like we know it will disappear in the near future. Trumedia developed great software to support this development.
08 Nov 2008 - 4:38, 996x gelezen | 0 reacties | Communications
You will not be surprised when I say that advertising like we know it will disappear in the near future. Advertising nowadays is irritating, unpersonal and mostly not wanted. In a world dominated by mass communication this way of advertising was accepted. In the new future world of personal technology this way of advertising is a dead end.
We see already a lot of initiatives which give us a first glimpse of the future of advertising. Just think about interactive shopping windows (Iwindow) and the technology of Trumedia. This organization developed software which is able to recognize a persons gender by his or her face. And by doing this the software is able to show advertisements based on a persons gender.
In my vision advertisements in the future will be completely based on a persons history, context and needs. It will also be only when an individual person allows it. Marketing becomes bi-directional which means that individual persons will be able to market their needs towards companies. It is the complete interactive future of marketing and dialogue.
You can download the program of Trumedia on their website .
Unfortunately I didn't find the time to try it myself (sorry for that) but I hope someone of you will do it
. And if you do, please let us know if it works.
We see already a lot of initiatives which give us a first glimpse of the future of advertising. Just think about interactive shopping windows (Iwindow) and the technology of Trumedia. This organization developed software which is able to recognize a persons gender by his or her face. And by doing this the software is able to show advertisements based on a persons gender.
In my vision advertisements in the future will be completely based on a persons history, context and needs. It will also be only when an individual person allows it. Marketing becomes bi-directional which means that individual persons will be able to market their needs towards companies. It is the complete interactive future of marketing and dialogue.
You can download the program of Trumedia on their website .
Unfortunately I didn't find the time to try it myself (sorry for that) but I hope someone of you will do it
. And if you do, please let us know if it works.
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