Digitale wereld doet grenzen tussen generaties verdwijnen

It is the key development in marketing. But the virtual world (experience) will become most important to influence offline purchases. The signals and trends are clear and now also Gartner predicts it.

In ten years, the largest influence on all purchases will be the virtual experience associated with them (Sarner, Gartner)

Again we see the realisation of the vision of Extend Limits about the future. A future where virtual en physical merge and where the consumer is the most powerfull entity. Marketing target groups are a thing of the past and we see that generation also merge online. This is what Gartner predicts and warns organisations to radically change the way they do business to be ready for a future where generationa are virtual and change on a daily basis.

By 2015, more money will be spent marketing and selling to multiple anonymous online personas than marketing and selling offline (Sarner, Gartner)

Customers will hop across segments at various times of life for various reasons and are likely to act like several generations at any given time (Sarner, Gartner)

Again the marketer needs to change and must see goodbye to the old principles of marketing. Leave the mass media, leave target groups and start a dialoque with the individual. Get out of incontrol and give the consumer control. This is the future of marketing.

While traditional wisdom has focused on customer identification for one-to-one targeted marketing campaigns, cross-selling and so on, the reality of people creating multiple anonymous personas (such as in Second Life or World of Warcraft), blogs, online communities (such as YouTube and Digg), and the sheer power of their influence means that every customer will have multiple online personas driving business relationships with companies (Sarner, Gartner)

EXTRA FIELD-5:generatie virtual, Gartner, marketing, toekomst, digitale wereld, virtueel, transrealiteit