Upstream van Marco Derksen heeft recent deze inspirerende en veelzeggende clip gepost over de veranderingen in de digitale wereld.
We may never become true digital natives, but we can and must begin to assimilate (Murdoch)
With consumers shaping brand perception online, the only way forward is to become part of the conversation
Social media is all about conversation. Brands only have a role if they can make the conversation more interesting
The media industry has been rather static the last 40 years. Now, even in the last year, there has been more change in media behaviour than at any time since the invention of the television (Financial Times)
Consumers are beginning in a very real sense to own our brands and participate in their creation. We need to learn to begin to let go