The 7 basic rules for innovators
geschreven door Tony Bosma
0 reacties
Innovation is a hot topic. But still it remains very difficult to be successful in innovation. I encountered this list of eight truths about innovation.
15 Nov 2006 - 3:59, 917x gelezen | 0 reacties | Innovation
I made some adjustments in the text and I am happy to hear from you which truth I missed.
Rule 1: Stop just listening to only R&D.
R&D is really important but the period that they only initiated innovation is over. There's more to innovation than just product or technology. So track wide area for a competitive edge and actively seek out areas competitors missed.
Rule 2: Pay people to make mistakes.
Most companies pay their people to be successful. You can only be innovative when you make mistakes. This is a common mistake and most difficult to let go for organisations. But let your employees make mistakes.
Rule 3: Kill bad ideas quickly.
Structural innovation is about finding brilliant ideas in a pile of rubbish. Make sure you focus within innovation and kill bad ideas immediately. But do this without showing it is a bad idea. because the next idea may be a good one.
Rule 4: Launch as soon as possible and don't worry about shortcomings.
The speed of today's' economy makes a quick time to market essential. Innovation means also that you learn from the market itself. So don't keep the products/services to long for yourself. Share is as soon as possible with the market.
Rule 5: Everyone as an innovator.
Companies involve less than 10% of the workforce in innovation. If you really want to be innovative you use the wisodm of the crowds within and outside your organisation. So reward every individual within you organisation being innovative.
Rule 6: Don't believe what market survey tells you, dig deeper.
Market researchers is a good thing but not in 2006 and the future. If you want to really know your customers wants and needs you have to interact with them yourself.
Rule 7: Mix elements that shouldn’t be mixed.
If you want to be really innovative mix expertise, elements, products, machines excetera, just everything you can imagine to be weird. You will get the most interesting combinations.
Know more rules, please let me know.
Rule 1: Stop just listening to only R&D.
R&D is really important but the period that they only initiated innovation is over. There's more to innovation than just product or technology. So track wide area for a competitive edge and actively seek out areas competitors missed.
Rule 2: Pay people to make mistakes.
Most companies pay their people to be successful. You can only be innovative when you make mistakes. This is a common mistake and most difficult to let go for organisations. But let your employees make mistakes.
Rule 3: Kill bad ideas quickly.
Structural innovation is about finding brilliant ideas in a pile of rubbish. Make sure you focus within innovation and kill bad ideas immediately. But do this without showing it is a bad idea. because the next idea may be a good one.
Rule 4: Launch as soon as possible and don't worry about shortcomings.
The speed of today's' economy makes a quick time to market essential. Innovation means also that you learn from the market itself. So don't keep the products/services to long for yourself. Share is as soon as possible with the market.
Rule 5: Everyone as an innovator.
Companies involve less than 10% of the workforce in innovation. If you really want to be innovative you use the wisodm of the crowds within and outside your organisation. So reward every individual within you organisation being innovative.
Rule 6: Don't believe what market survey tells you, dig deeper.
Market researchers is a good thing but not in 2006 and the future. If you want to really know your customers wants and needs you have to interact with them yourself.
Rule 7: Mix elements that shouldn’t be mixed.
If you want to be really innovative mix expertise, elements, products, machines excetera, just everything you can imagine to be weird. You will get the most interesting combinations.
Know more rules, please let me know.
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